![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Text Caption Presenting Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Image - Image of politics, news: 264907671 Text Caption Presenting Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Image - Image of politics, news: 264907671](https://thumbs.dreamstime.com/b/conceptual-caption-stay-woke-word-written-being-aware-your-surroundings-things-going-keep-informed-text-caption-264907671.jpg)
Text Caption Presenting Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Image - Image of politics, news: 264907671
![Handwriting Text Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of events, mobile: 166622292 Handwriting Text Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of events, mobile: 166622292](https://thumbs.dreamstime.com/z/handwriting-text-stay-woke-conceptual-photo-being-aware-your-surroundings-things-going-keep-informed-papercraft-craft-166622292.jpg)
Handwriting Text Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of events, mobile: 166622292
![From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence](https://www.essence.com/wp-content/uploads/2017/04/1492202166/wokelandingpage.jpg?width=400)
From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence
![Hand Writing Sign Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of issues, media: 267417536 Hand Writing Sign Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of issues, media: 267417536](https://thumbs.dreamstime.com/z/text-sign-showing-stay-woke-word-being-aware-your-surroundings-things-going-keep-informed-hand-writing-concept-267417536.jpg)
Hand Writing Sign Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of issues, media: 267417536
Hope 24/7 在Twitter: "This years Youth Summit theme is "Staying Woke". What does #stayingwoke mean to you? #StayWoke #YouthSummit2019 #Cope2Hope #Hope247 https://t.co/jXUClbCN9y" / Twitter
![Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Ribbon Sash Folded and P Stock Photo - Alamy Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Ribbon Sash Folded and P Stock Photo - Alamy](https://c8.alamy.com/comp/2BHPEWG/conceptual-hand-writing-showing-stay-woke-concept-meaning-being-aware-of-your-surroundings-and-things-going-on-keep-informed-ribbon-sash-folded-and-p-2BHPEWG.jpg)
Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Ribbon Sash Folded and P Stock Photo - Alamy
![Conceptual caption Stay Woke, Concept meaning being aware of your surroundings and things going on Keep informed Stock Photo - Alamy Conceptual caption Stay Woke, Concept meaning being aware of your surroundings and things going on Keep informed Stock Photo - Alamy](https://l450v.alamy.com/450v/2mj1f6b/conceptual-caption-stay-woke-concept-meaning-being-aware-of-your-surroundings-and-things-going-on-keep-informed-2mj1f6b.jpg)